In 2010, Wolfgang Steiner, a Swiss entrepreneur, wanted to buy a multi-functional juice extractor and realised that there was none on the market meeting his requirements. With his experience of over 25 years in the small domestic kitchen appliance industry, Steiner decided to develop, engineer and market a multi-functional juicer himself.

It took a long time to achieve the level of quality that Steiner was looking for in his multi-functional juicer. Four years and around 140 prototypes later, the Novis VitaJuicer was launched. This is how the success story of Novis started. The product portfolio has since been extended with, among others, blenders, toasters and kettles.

Novis is owned by Novissa Switzerland AG, a family company headquartered in Sutz, Switzerland.